How long is the GTM Engineer Bootcamp?

12 weeks at about 15 hours a week. The weeks run as six two-week blocks; each block ends in a project you deploy and a gate you must pass before the next block opens.

Is the GTM Engineer Bootcamp live or self-paced?

Live. It is taught on Zoom by one instructor, with a 30-minute one-to-one every week. Nova, Square 1's AI tutor, grades every exercise and project between sessions against a rubric you can read.

When are the live sessions for the GTM Engineer Bootcamp?

Live sessions run on weekday evenings from 5:30 PM Sri Lanka and India time, with full-day sessions at weekends. That is 5:00 PM in Pakistan, 5:45 PM in Nepal and 6:00 PM in Bangladesh, so the sessions fit around a working day.

How much does the GTM Engineer Bootcamp cost?

A$200 for the founding cohort, paid once; the standard price is A$400. It is the same price in every country. Founding students keep their founding price on any second programme.

What will I build in the GTM Engineer Bootcamp?

6 deployed projects: The list, Signals, Outbound, Routing, The engine and Employer brief. Each is graded against a published rubric and kept on a record an employer can open at /verify.

What skills does the GTM Engineer Bootcamp teach?

Clay, enrichment APIs, n8n, CRM automation, SQL, LLM personalisation and attribution. It prepares you for roles such as GTM engineer, Revenue operations engineer, Growth engineer and Sales operations lead.

Does the GTM Engineer Bootcamp guarantee a job?

No. No placement rate is published because the first cohorts have not graduated. What you leave with is six deployed projects, a recorded defence of your code and a hiring plan worked through with your instructor, including a two-week hiring sprint at the end.

Live bootcampTaught live on Zoom, one instructor

GTM Engineer Bootcamp

Build the outbound machine: data, enrichment, automation, CRM, attribution.

GTM Engineer Bootcamp is a 12-week live online bootcamp, taught on Zoom by one instructor at about 15 hours a week, with 6 deployed projects and a one-to-one every week. The founding price is A$200, down from A$400. Live sessions run on weekday evenings from 5:30 PM Sri Lanka and India time, with full-day sessions at weekends.

Taught with

ChatGPTClaudeGeminiMicrosoft Copilot

Not sure it is for you?Take the free GTM Engineering skill check

By week 12, you will have shipped

Week 1Ideal Customer ProfileA written ideal customer profile turned into filters for a starter account list
Weeks 1–2The data layerA scored, enriched account list, rebuilt automatically each week
Week 3Signal TrackerA tracker that records hiring and funding signals for a list of accounts each week
Weeks 3–4SignalsA signal pipeline that ranks accounts daily, deployed
Weeks 5–6OutboundAn outbound system with AI-written, human-approved messages, running
Week 7Routing RulesA set of lead routing rules written as a decision table and tested on sample leads
Weeks 7–8CRM and routingCRM automation with routing and a pipeline dashboard, deployed
Week 9Source TaggingA tagging scheme that records the source of every lead, applied to a sample pipeline
Weeks 9–10Attribution and scaleThe capstone: the GTM engine with attribution and an experiment log
Weeks 11–12Employer brief and hiring sprintThe employer brief shipped, and demo day

weeks, live on Zoom: 12
hours a week: 15
projects to build: 10
minutes 1-1, every week: 30

Who it is for, and what you receive.

Sales and marketing people, and engineers who want revenue work, who want to build the outbound machine: data, enrichment, automation, CRM and attribution. No code required to start.

Before you start

Sales or marketing experience, or an engineer who wants revenue work; no code required to start.

Skills

Clayenrichment APIsn8nCRM automationSQLLLM personalisationattribution

A week, about 15 hours

Live on Zoom: 4h
Recorded lessons and exercises: 6h
The project: 5h

1
Six deployed projects
Each graded by Nova against a published rubric and signed off by the instructor at the gate.
2
The recorded lessons
The track's lessons and exercises, graded line by line, open for twelve months after the cohort ends.
3
Live on Zoom every week
A 90-minute live code review, a 60-minute squad lab, 60 minutes of office hours, and a 30-minute 1-1 with your instructor.
4
Your hiring plan
Opened in week 1 and reviewed in every 1-1: target roles, the gap map, the proof list, weekly actions, an interview log, the outcome.
5
The record
Every grade and every project with its repository at square1ai.com/u/{handle}, and the recording of your viva, verifiable by any employer.
6
The certificate
A credential ID that resolves at square1ai.com/verify to the real completion.
7
The hiring sprint
Weeks 11 and 12: CV and portfolio from graded work, applications, mock interviews scored against the role, demo day.
8
Nova for twelve weeks
A tutor with every submission of yours in its memory, at 2am as well as in class.

Twelve weeks in six parts.

Each part teaches for a week, then you build and deploy a project, then a gate checks it before the next part opens. The project and its gate are the part's entry on your record.

Live time each week on Zoom: a 90-minute class where the instructor reviews real submissions, a 60-minute squad lab, 60 minutes of office hours, and your own 30-minute 1-1. Nothing is lectured live; the recorded lessons do that.

Key skillsIdeal customer profiles as dataEnrichment tools and their limitsBuilding a clean account list
Week 1
The data layer
- Ideal customer profiles as data
- Enrichment tools and their limits
- Building a clean account list
You build: An enriched account list
Week 2
Project 1: the list
- Weekly refresh
- Deduplication
You build: A scored, enriched account list rebuilt automatically
Project 1 · the gate at week 2
The list
A scored, enriched account list, rebuilt automatically each week
You hand in
- ICP definition
- Enriched list
- Scoring
- Weekly refresh
The gate
The list refreshes without duplicates or stale rows.

What you can do by week 12.

Six deployed go-to-market systems and the attribution to prove what they did, which is the whole of the GTM engineer role as companies now hire for it.

1
Turn an ideal customer profile into a clean, scored, automatically refreshed account list.
2
Build signal pipelines from intent and trigger data that rank accounts daily, legally.
3
Run outbound with AI-written, human-approved messages, deliverability and compliance.
4
Automate the CRM with routing, handoff and a pipeline dashboard.
5
Build attribution that survives scrutiny and an experiment log.
6
Defend the numbers to a sceptical revenue leader.

Roles this prepares you for

GTM engineerRevenue operations engineerGrowth engineerSales operations lead

No placement rate is shown, because there are no graduates to count yet. The roles above are what the projects are built for.

Your record at week 12.

Every exercise and project is graded by Nova against a rubric you can read, and every grade is kept on one page an employer can open and run. This is what the programme writes to it.

Graded, line by line: Nova reads every submission against the brief and the rubric and returns a score, what you did well and what to fix.
Six gates: A block does not open until the previous project passes its gate. You always know where you are and what is next.
A weekly 1-1: Thirty minutes with your instructor, who has already read your code before the call.
One page an employer can run: Every grade, project and the viva recording at /verify. An employer opens it, runs the code and watches you defend it.

Record, GTM Engineer BootcampExample

Week 2
The list
The list refreshes without duplicates or stale rows
Graded, gate signed
Week 4
Signals
Scores are explainable per account
Graded, gate signed
Week 6
Outbound
Every message is approved and every reply is captured
Graded, gate signed
Week 8
Routing
A lead lands with the right owner within a minute
Graded, gate signed

The entries, not the grades: those are yours to earn. The page lives at /verify and an employer needs no account to open it.

8 entries, twelve weeks. Reserving a spot holds the founding price.

Reserve a seat

How we help you find a job.

The last block is not curriculum. It is the hiring sprint, and the proof you built in the ten weeks before it.

The course booklet

The whole plan on a few pages: the parts, the projects, the gates and the price. We email it to you.

Get the booklet

1
Your hiring plan, from week 1
Six parts you and your instructor keep: target roles, the gap map from real postings, the proof to send, weekly actions, an interview log, the outcome. Read before every 1-1.
2
The hiring sprint
Weeks 11 and 12: CV, portfolio, applications, mock interviews, and demo day in front of hiring partners.
3
A record an employer can run
Your deployed projects and the recorded viva on /verify. An employer opens it, runs the code and watches you defend it.
4
The career agent
Paste a real job posting at /career and it maps the role to your graded work and what to do next.
5
The roles directory
Every role we prepare people for, what it pays and what it asks, at /roles.

Questions people ask.

About GTM Engineer Bootcamp, answered from the plan on this page.

One cohort, one instructor. Hold your spot.

A cohort of 25, one instructor, 12 weeks, six things you ship. Spot holders hear the start date first, and nothing is charged before you confirm.

Six deployed GTM systems
A recorded viva
Your record on /verify

A$200~~A$400~~