The role track for marketers who've done AI Foundations (or already prompt confidently). Turn ChatGPT, Claude, Copilot and Gemini into your best copywriter, strategist and analyst: on-brand copy at scale, campaigns, emails, ads, landing pages, creative briefs and reporting — with Nova grading your prompts on real marketing scenarios. Three weeks, hands-on, no code.
AI Foundations — optional basics (free)
Week 0 · 20 lessons
Beyond the chatbox: what AI assistants really are
How the model "thinks" — and why it changes how you ask
The capability map: what AI does brilliantly
The limits: hallucination, freshness, and what never to trust it with
Your first real win: turn a 30-minute task into 3
Context is everything: give it what it needs to know
Give it a role and a goal
Week 1 — The Marketer's AI Toolkit
Week 1 · 5 lessons
Your unfair advantage: the marketer's brief
Brand voice: teach it to sound like you
Campaign ideation: go wide, then sharp
Audiences and personas: message-to-market fit
Content and SEO briefs that actually guide
Week 2 — The Assets
Week 2 · 5 lessons
Emails and sequences that get opened
Social content at scale — without the beige
Ads: variants, hooks, and testing discipline
Landing pages: headlines, structure, CTAs
Creative briefs for images and video
Week 3 — The Operator
Week 3 · 5 lessons
Analyse campaign results with AI
Reporting: turn numbers into the story
Your campaign prompt library
Guardrails: claims, disclosure, and brand risk
Milestone: the full campaign pack (graded)
Week 4 — The Marketing Automation Layer
Week 4 · 3 lessons
Prompt chains for campaign production
Saved templates and macros
Build a reusable campaign production chain
Week 5 — Your Brand's AI Assistant
Week 5 · 3 lessons
Building a brand assistant with no code
Testing it before the team relies on it
Ship a tested brand assistant your team can use
Week 6 — Capstone: The Marketing AI Operating System
Week 6 · 3 lessons
Audit the Month: Mapping Real Work to the System You Built
The System Card: Documenting, Versioning and Handing Over Your Templates
Capstone: Deliver Your Marketing AI Operating System
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A senior, self-paced track — no placement test. Jump straight into lesson 1, free.
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Capstone: The Marketing AI Operating System
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Constraints and format: define what "good" looks like
Show, don't tell: examples and templates
Iterate like a pro: steer, don't restart
Documents and reports: summarise, extract, and draft better
Spreadsheets and data: Excel formulas, analysis, and charts
Presentations: from blank page to a solid deck
Long, messy input: transcripts, threads, notes, and screenshots
ChatGPT, Claude, Copilot, Gemini: which to reach for, and when
Make smarter decisions: AI as your thinking partner
Chaining steps: multi-part tasks done reliably
Your prompt library: reusable templates that save hours
Staying safe: privacy, accuracy, and company data
Capstone: do a real task end-to-end (graded) → your certificate