Is AI pulling its weight in your marketing?Free AI for Marketers skill check.
The AI for Marketers skill check is five multiple-choice questions, one each on Campaign briefing, Claim checking, Brand voice, Customer data and Content workflow. It is free, takes about three minutes, and grades you from Novice to Expert with every answer explained.
- 5 questions
- About 3 minutes
- Free
Choose a course
Every course in the AI Tutor has its own check: five questions, one per topic.
AI at work 10 courses
For the job you already do, with AI in it.
Sign up free to start. Your answers are graded when you finish and saved to your record.
The AI for Marketers skill check.Five topics, one question each.
Question 1 is below exactly as the check asks it. The answer, and why it is right, come with your result.
Marketing teams were among the first to adopt AI assistants — ChatGPT, Claude, Copilot, Gemini — for copy, ideas, and repurposing. But adoption isn't the same as advantage. The marketers getting real leverage brief assistants like they'd brief an agency, keep a human pass before anything ships, and never let a tool invent a claim their brand has to stand behind.
This 3-minute check tests five judgment calls working marketers face constantly: briefing an assistant for campaign ideas, catching unverifiable claims in AI copy, getting drafts that sound like your brand instead of everyone's, handling customer data responsibly, and knowing where AI belongs in the content pipeline.
Free student account, instant results — and an honest look at whether you're using AI like a pro or like everyone else.
- Campaign briefing
A brief with audience, goal, and voice examples is what separates usable ideas from noise.
- Claim checking
Every claim in published copy is your brand's responsibility, not the tool's.
- Brand voice
Real examples of your copy teach an assistant your voice better than any adjective can.
- Customer data
Subscriber and customer data carries legal and trust obligations that don't pause for convenience.
- Content workflow
AI compresses drafting and repurposing: the human review pass is what keeps quality up.
You're asking an AI assistant for launch-post ideas for a new product. The brief that earns the best ideas includes…
- AAn instruction to emulate whatever your biggest competitor posted last week
- BThe audience, the goal, the channel, and an example post in your voice
- CThe product name only, so the assistant's creativity isn't boxed in
- DA request for a hundred ideas so at least a few of them will land
“Learn AI” means three things.This check tests one of them.
It tests using AI in marketing work: briefing, checking claims, brand voice, customer data and content workflow. No code.
- 01
Machine learning foundations
How models learn from data: the statistics, training and evaluation underneath them.
For you ifyou want to train and judge models, as an ML engineer or data scientist.
Take the Machine Learning check - 02
Applied LLM engineering
Building software on models like Claude and GPT: prompts, retrieval, agents, evals and shipping.
For you ifyou write code and want to build AI features, not train models from scratch.
Take the Generative AI check - 03This check
AI for your job
Using AI tools well in the work you already do: briefing them, checking what comes back, keeping data safe.
For you ifyou do not plan to code and want AI to make the work you do faster and better.
Three steps.About three minutes.
It is free and nothing is booked. Save the report to keep it on your account.
- 01
Pick a course
Any of the 21 courses in the AI Tutor, from Generative AI to AI for Teachers. Each check covers five topics.
- 02
Answer five questions
One question per topic, four options each. Nothing is marked until you finish.
- 03
See your readiness
Your readiness out of 10, a skill map, every answer explained, and the path through the course.
Programmes that build on this check.Your result shows where to start.
Each one teaches AI for Marketers by building, and ends in deployed work graded against a rubric you can read.
Before you start.Three quick answers.
Does this test a specific AI tool?
No — the scenarios apply equally to ChatGPT, Claude, Microsoft Copilot, Google Gemini, or any assistant your team uses. Judgment transfers across tools.
Do I need to know prompt engineering?
No jargon required. If you know how to brief a colleague or an agency well, you already have the underlying skill this measures.
What happens after the check?
You get an instant snapshot of your strengths and gaps. If you want to go deeper, the full course covers AI-assisted marketing workflows end to end.
Rather talk to a person?
Tell us what you want to do with AI. We’ll suggest a programme on a 15-minute call.