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GTM Engineering

  • Lesson 1 of 38, free
  • About 28 min in the full course
  • This preview takes about 5 min
What you'll learn1 / 7
Lesson 1Week 1: The GTM engine: from ad-hoc outbound to a system

The GTM engine: a map of the machine

What you'll learn
  1. 1Describe the seven stages of a go-to-market engine and what flows between them
  2. 2Distinguish GTM engineering from sales, marketing and sales operations by what each owns
  3. 3Locate where AI belongs in the engine and where it does not
  4. 4Audit an existing outbound motion against the map and name the stage that is missing

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38 lessons and 1 project, with Nova grading every answer. Free account, no card.

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