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AI for Marketers

  • Lesson 1 of 44, free
  • About 24 min in the full course
  • This preview takes about 5 min
What you'll learn1 / 7
Lesson 1Week 1: The Marketer's AI Toolkit

Your unfair advantage: the marketer's brief

What you'll learn
  1. 1Explain why marketing is the function where AI assistants pay off fastest, and why most AI marketing copy is still bad
  2. 2Extend the Foundations brief with the three marketer's ingredients: brand voice, audience, and goal metric
  3. 3Write a marketer's brief that produces copy you'd actually sign
  4. 4Describe the campaign pack you'll build across the three weeks

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44 lessons and 1 project, with Nova grading every answer. Free account, no card.

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