AI training for marketing agencies in Australia
Square1 Ai trains marketing, creative and digital agencies in Australia to use AI well: copy, design, campaigns and client reporting. Live online on Zoom in your working hours, from A$149 a person for a team of five or more, with every exercise built on the work your agency already does and the rules Australian businesses work under.
One published price for every team, no team discount. Plus tax where it applies. Square1 Ai is not a registered training organisation (RTO).
Where AI is already changing agency work in Australia.
The training starts with the roles AI touches first, inside the rules Australian marketing, creative and digital agencies already work under.
Making ad copy and images with AI
Agencies now produce drafts, images and variations with generative AI, and in a 2026 Roy Morgan survey for Ad Standards 72% of Australians said they were concerned about AI-generated content in advertising. The creative team has to know when AI use needs disclosing to the client or audience and how to check an AI image does not mislead.
Personalised email and SMS campaigns
AI tools write and personalise email and SMS sequences at scale, but every commercial message is still covered by the Spam Act 2003. The specialist must know the three rules: consent, accurate sender information and a working unsubscribe.
Audience analysis and reporting
Analysts use AI to segment audiences and summarise campaign results. They need to know that the OAIC's best practice is not to put personal information into public generative AI tools, and that customer lists belong in approved, private tools.
Client contracts and AI disclosure
Clients increasingly ask whether work was made with AI and who owns it. The account director needs a clear statement for proposals and contracts on which tools the agency uses, how outputs are checked and how client data is protected.
The rules your training has to respect
There is no AI-specific advertising law in Australia; existing rules on electronic marketing and privacy apply to AI-made campaigns, and the industry's advertising codes are under review for AI.
- Spam Act 2003 (Cth) ss 16-18: unsolicited commercial electronic messages are prohibited (s 16), and every commercial email or SMS must carry accurate sender information (s 17) and a functional unsubscribe facility (s 18), however the message was written
- OAIC, Guidance on privacy and the use of commercially available AI products (21 Oct 2024, updated 17 Jan 2025): best practice is not to enter personal information into publicly available generative AI tools; entering it is a use or disclosure under APP 6, and APP 10 accuracy duties apply to AI outputs
- Privacy Act 1988, new APP 1.7-1.9 (Privacy and Other Legislation Amendment Act 2024): from 10 Dec 2026 an APP entity's privacy policy must list the personal information its programs use and the kinds of decisions they make or help make that significantly affect individuals
Four ways to train a team in Australia.
One published price each, in Australian dollars, for every company in Australia. Most teams start with live online seats; a Sprint builds one AI workflow with you.
Live online
A$149a person, team of five or moreLive courses on Zoom in AI, cyber security, no-code automation and more. An instructor teaches; Nova grades every exercise and project.
Live on Zoom, booked on your city’s time.
In person
A$2,500a day, up to 20 peopleAn instructor in your offices for a day or a series, hands-on with your team’s own work.
On request in Australia: the same day rate, plus travel.
Sprint
A$4,990fixed price, four weeksWe pick the workflow worth building first and build it with your people while we teach them. It ends with a pilot and a 30-question test.
Built with your team inside your own accounts, run online.
Train + build
A$14,900fixed price, twelve weeksWe train your team and build the workflows, automations and AI features your business runs on, alongside them.
Training live online, in-person days on request, building alongside your team.
After Train + build, the optional Grow plan is A$2,490 a month. A Sprint’s fee counts toward Train + build if you continue within 30 days.
Live online, on your city’s clock.
Australia runs on five clocks in summer. Sessions are booked on the time of the office that hosts the team; in-person days are arranged on request.
In person, on request
In-person training outside Sri Lanka is arranged on request: the same day rate of A$2,500 for up to 20 people, with travel and accommodation quoted on top before you book.
- Live online from Perth to Hobart from day one
- In-person days quoted with travel before you commit
- The readiness test before, and the Team Impact Report after
| City | Clock | At 1:00 PM in Sydney |
|---|---|---|
| Sydney, Melbourne, Canberra, HobartDaylight time until 4 Apr 2027 | UTC+11 (AEDT) | 1:00 PM |
| AdelaideDaylight time until 4 Apr 2027 | UTC+10:30 (ACDT) | 12:30 PM |
| BrisbaneNo daylight saving | UTC+10 (AEST) | 12:00 PM |
| DarwinNo daylight saving | UTC+9:30 (ACST) | 11:30 AM |
| PerthNo daylight saving | UTC+8 (AWST) | 10:00 AM |
Daylight saving runs from 4 October 2026 to 4 April 2027 in New South Wales, Victoria, South Australia, Tasmania and the ACT; Queensland, Western Australia and the Northern Territory keep one clock all year (NSW Government).
AI training in Australia, compared.
Five programmes from Australian providers, as each publishes them. The business schools teach leaders in a room; TAFE NSW and Lumify sell short courses per person.
| Programme | Length | How it is taught | Fee |
|---|---|---|---|
| AI for BusinessMelbourne Business School · next 25–26 Nov 2026 · checked 19 Oct 2026 | 2 days | In person in Carlton; group pricing on request | A$3,500 a person incl. GST |
| AI for Business LeadersUNSW AGSM · next 23–24 Feb 2027 · checked 19 Oct 2026 | 2 days, or 4 weeks virtual | In person or virtual, for individuals | A$2,500–3,950 incl. GST |
| AI Fluency for Directors SprintAICD and the University of Sydney · starts 20 Nov 2026 · checked 19 Oct 2026 | 2.5 weeks, 50 hours | Online with 3 live sessions, for directors | A$1,395 incl. GST (A$1,255.50 each for 10+) |
| Introduction to AI in Azure (AI-901T00)Lumify Work · next 15 Jan 2027 · checked 19 Oct 2026 | 1 day | Virtual, a Microsoft course for individuals | A$995.50 incl. GST |
| Generative AI and its Business ApplicationsTAFE NSW microskill · enrol any time · checked 19 Oct 2026 | 3–5 hours, self-paced | Online; bulk licences for 10+ staff | A$140 incl. GST (A$0 on sale) |
| Live online or in personSquare1 Ai · the prices on this page | Per course, or a day on site | Live on Zoom or in your offices, every exercise graded by Nova | A$149 a person · A$2,500 a day |
Fees exactly as each provider publishes them, read on their own sites on 19 October 2026, including GST where the provider says so. Dates change, so check before you book.
Four ways Australian companies train a team in AI.
Each one fits a different need. Leaders and the wider team often take different routes.
- Route 1
A business-school short course
Fits when a leader wants two days at Melbourne Business School or UNSW AGSM and a name on the certificate.
Watch for A$3,500 a person at MBS and up to A$3,950 at AGSM, one leader at a time, on the school’s dates.
- Route 2
Nationally recognised training from an RTO
Fits when you need an accredited unit or a funded place, for example a TAFE NSW microskill.
Watch for short self-paced modules rarely change how a team works day to day.
- Route 3
Vendor courses for the tools you already use
Fits when your company is standardising on Microsoft 365 Copilot, Google Gemini or AWS and wants people trained on that tool.
Watch for a vendor course teaches the tool, not your workflow; non-technical teams usually need both.
- Route 4
A team trained and measured together (Square1 Ai)
Fits when you want every person placed by a test, taught live, graded on real work and measured again at week 12.
Watch for it takes a few hours a week from each person, and the results depend on them doing the work.
AI training for marketing agencies in Australia: your questions.
How much does aI training for marketing agencies cost in Australia?
Live online courses are A$149 a person for a team of five or more, booked in your working hours. A four-week Sprint that builds one AI workflow with your team is A$4,990, and twelve weeks of Train + build is A$14,900. One published price for every business, plus GST where it applies.
Do we have to label ads that use AI-generated images?
There is no general legal rule requiring it in Australia today, but ads must not mislead, and 64% of Australians told Roy Morgan and Ad Standards that AI content in ads should always be disclosed. Agree a disclosure approach with each client and label AI where it could change what a viewer believes.
Can we upload a client's customer list to an AI tool to build segments?
Only with care. The OAIC's best practice is not to enter personal information into publicly available generative AI tools, and using it for a new purpose can breach APP 6. Use a private, contracted tool, minimise the data and check the client's privacy policy covers the use.
Which staff should start first?
Usually the people AI already touches: copywriter or designer, email and crm specialist and data and media analyst. A two-minute readiness test places every person, so nobody sits a course pitched at someone else's job.
What does a Sprint build for a marketing agency?
One workflow your team picks, built with your people inside your own accounts over four weeks: for example a brief-to-first-draft workflow with a review step, monthly client reports drafted from your analytics, or an AI-use statement for proposals. It ends with a pilot and a 30-question test, and the fee of A$4,990 counts toward Train + build if you continue within 30 days.
Is this nationally recognised training?
No. Square1 Ai is not a registered training organisation (RTO), so its courses do not lead to a nationally recognised qualification and are not eligible for VET funding. Each person keeps a graded record of their work. If your team needs an accredited unit, choose an RTO such as TAFE.
Train your agency in AI, in your working hours.
Tell us how many people and what they do. The founder replies with the offering that fits and the dates for live online.